Material found in this case study has been altered at the request of the client for privacy reasons. This may include names, logos, images and other content.
Disciplines:
Technologies:
The idea was simple. Create everyday pieces refined enough to remove excess, but strong enough to handle repetition. The brand is positioned for founders, designers, operators, and gym going professionals. Men who work with intent and value function over noise. The product is not fashion first. It is utility, sharpened.
This project was developed as a full brand and ecommerce experience. From positioning and tone to UX decisions and product architecture.
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