Jaromme Lawn
Jaromme Lawn
Creative Director
Jaromme is the founder and creative director at Builtflat, specialising in UI/UX design and development. He leads the creative vision of the studio, combining thoughtful design with modern, performance-focused builds.
As founder and creative director, Jaromme sits at the intersection of design and development, shaping how Builtflat approaches digital products from concept through to launch. With a strong background in UI/UX design and hands-on development, he brings a practical, detail-driven mindset to every project.
Specialties
Samuel Jones
Samuel Jones
Director
Sam is a director at Builtflat, overseeing client relationships and the day-to-day operations of the business. With a people-first approach and a sharp operational mindset, he ensures projects run smoothly and clients feel supported at every stage.
As a director at Builtflat, Sam plays a central role in shaping how the business operates and how clients experience working with the team. He manages client relationships from initial conversations through to delivery, acting as a trusted point of contact and ensuring expectations, timelines, and outcomes stay aligned.
Specialties
Jonni Nahar
Jonni Nahar
IT Specialist & Hosting Partner
Jonni is Builtflat’s IT specialist and hosting partner, providing the technical foundation that keeps our systems secure, reliable, and running smoothly. He supports our infrastructure behind the scenes so projects perform at their best.
Working closely with the development team, Jonni helps design and maintain hosting solutions that prioritise performance, uptime, and security. From managing servers and deployments to monitoring and troubleshooting issues, he provides the reliability that allows the rest of the team to focus on design, development, and client outcomes.
Specialties
Dr Lauren Watson
Dr Lauren Watson
Research Consultant
Dr Lauren Watson is a Research Consultant for Builtflat, bringing an evidence-led approach to how we conduct design and development research. With a strong academic background and extensive experience in research and analysis, she ensures that every project is grounded in insight, not assumption.
At Builtflat, Lauren’s knowledge of research, evidence synthesis, and analytical frameworks is integrated into our creative and technical workflow. Her contribution strengthens discovery, sharpens strategic direction, and ensures that decisions are informed by credible insight.
Specialties
When you're the one accountable for growth and your digital is at risk of becoming an expensive black box you can't trust - full of patchwork fixes, lock-in risk, and assumptions - the cost isn't just money. It's the months you don't get back, the momentum you lose, and the confidence you start second-guessing.
That's why we treat digital like business infrastructure. We start with clarity, isolate any real constraints, plan before we create, execute with discipline, and then keep improving what actually matters. Our goal isn't a one-off spike - It's creating a system you understand and control, built to compound. All so your momentum becomes predictable.
We don't hide behind vague “best practices”, tech-talk, or automatic yeses. You'll get straight recommendations, transparent trade-offs, and clear next steps. Clarity removes friction. Honesty builds better outcomes.
Too many agencies start with creative before understanding the landscape. We don't. We assess across disciplines, isolate the real constraint, and build a plan before we touch a single pixel. The right execution only happens when the thinking is right.
Your project isn't a short-term campaign asset. It's business infrastructure designed to build momentum. We focus on durability, maintainability, and steady optimisation so improvements stack rather than requiring building every 18 months
Every decision has a cost: time, budget, complexity, and opportunity. We look at it from your perspective, prioritising the work that moves revenue, reduces risk, and protects your ability to change direction later.
We don't sell trends, gimmicks, or “shiny” tactics that look good in a pitch deck. You'll get grounded strategy, sensible execution, and honest trade-offs built around what will still work when the hype moves on.
We pride ourselves on our ability to streamline the entire project from start to finish, while keeping our clients in the loop every step of the way.
Discovery
Before we suggest anything, we build context. We start by understanding your business, your audience, your position, and map out what success looks like.
Align
Confusion kills momentum. We align on goals, priorities, positioning, and ownership so everyone is building toward the same outcome.
Design the Approach
This is where strategy turns into a plan. We map the smartest path forward, focusing on work that creates impact, makes commercial sense, and avoids unnecessary complexity.
Execute
Whether it's brand, website, SEO, campaigns, CRO, or digital infrastructure, we deliver with discipline. Tight feedback loops. Clear milestones. No hand-waving.
Compound & Grow
Launching isn't the finish line. We review performance, refine what matters, and strengthen what's working so results build over time.
We are a team of creators, designers, developers & world class problem solvers, who are passionate about helping brands grow.
Learn more about usHear what our clients have to say about us:
We've created a short questionnaire to help us understand your needs and better understand your project. This will only take a few minutes.
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